Universal Security Instruments and QVC

Challenge

Universal Security Instruments is a U.S.-based manufacturer and distributor of residential fire and smoke alarms. The company has a 33-year heritage of developing innovative and easy-to-install safety devices, including smoke, fire and carbon monoxide alarms. Still, there was market share to be gained.

Insight

Miller Industries leveraged their relationship with QVC to drive the sales effort of a Universal Security carbon monoxide detector.

Result

Universal Security has increased revenue and earnings while gaining significant new market share. More units were sold in fourteen minutes than had previously been sold annually of this product. Similar performance has been seen each and every time this product is featured.

 

Services: Sales & Marketing

Industry: Televised Retail /Home Improvement