The Body Shop: International Remodel Program
Challenge
The Body Shop International plc is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products. Currently they have over 2,100 stores in 55 countries, with a range of over 1,200 products, all animal cruelty free, and many with fairly traded natural ingredients. They have designed a new prototype store that is being tested in their highest volume stores. The new design includes a complete facelift for the store including electrical work, paint, and new fixtures. If successful this prototype store design will be rolled out internationally. Before awarding this project to Greentree, The Body Shop was completing construction of only twelve of these prototype stores per year. The remodels were each taking 4-5 days during which the store was completely closed for business. They were challenged with coordinating their internal departments and external stakeholders in the project which resulted in long timelines and missed deadlines.Insight
When Greentree was awarded this project, we worked to coordinate communications between all project stakeholders – both inside The Body Shop and outside. We examined shipping & logistics processes to refine and improve the way things were being done. We created timelines, standardized communications, and aligned delivery of materials with our construction schedules.Result
Greentree was able to complete twelve store remodels inside of a one month period as compared to the same number being completed in one year. We were able to shorten the amount of time for each remodel from 4-5 days to 2 days – closing the store Sunday evening and reopening by Wednesday morning. Reducing this timeframe by 3 days across the 228 remodels that Greentree is involved with will result in 684 days where a store will be open for business vs being closed for remodel. Twelve more stores in the US and Canada are scheduled to be completed in early 2008 with 204 to follow.Services: Project Management / Open Store Remodel
Industry: Retail / Beauty and Cosmetics
